THE ROLE OF GOVERNMENT IN PROMOTING HANDICRAFT INDUSTRY: A CASE STUDY OF KASHMIR

In India, the handicraft industry is second largest rural employment after agriculture. Handicrafts are typically produced in unorganised industry. There was an underestimation of potential industry, which can play a significant part economy. Artisans face low wages, job inconsistencies, lack technological expertise, and new design. Several government non-governmental programmes also operation, but they either ineffective or do not impact majority artisans. present study researchers focuses on trends different schemes implemented under 12th five-year plan. The explores ground reality existing government’s Jammu Kashmir towards promoting research will help policymakers create appropriate initiatives to expand artisans, as well change plans.